Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. … Read more
Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. Why we care. Free-form ads have the potential for … Read more
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged … Read more
When creating a blog post, it’s common to underestimate the importance of formatting. How you structure and format a blog post can make a difference in keeping the audience hooked and coming back for more. So, you might be wondering what exactly formatting is. Why does it matter so much in the world of blogging? … Read more
Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds. Have you seen these before? This was spotted by Shameem Adhikarath who posted some examples on X – here are those examples: Have … Read more
Google is testing another format for its sitelinks within the Google search results. Here Google is testing showing the sitelinks in bubble or pill designs and layouts. We have seen Google test and try out countless formats and designs for sitelinks, so let’s just add this to the list. This new one was spotted by … Read more
Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like”. The feature served a carousel of products, all of which displayed a product title, … Read more
X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users are not informed that what they’re seeing is an advert. There also isn’t an account associated with the promoted posts, so users also can’t tell who … Read more
YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live. You can click on See More … Read more
We know Google has demoed some of its ads for the new Google Search Generative Experience but now some are seeing a new ad format in the Search Generative Experience in the wild. Jeannie Hill shared a screenshot of her seeing ads above the AI-generated answer in the Google SGE user interface – she shared … Read more
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