Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler. Fabrice Canel wrote on X, “Bingbot now supports Brotli compression for all URLs after a successful ramp-up to 100%!” Microsoft began testing support for BingBot Brotli compression a … Read more
We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google doing this? I really don’t understand to be honest. Anthony Higman shared a screenshot of this new “people also consider” label on the Google Ads … Read more
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Google seems to be testing a “comments” button in the Google Discover and Google Search interface. It might be Google testing replacing the notes button for search notes with comments, to see if it gets more engagement. This was spotted by both Shameem Adhikarath on X and Khushal Bherwani on X – here is one … Read more
Bing is testing a new design for how it shows some videos in the Bing search results interface. Now they are testing showing a bar across the search results page, as opposed to just a video card or video search results. This test was spotted by Shameem Adhikarath who posted a video of this in … Read more
Bing is testing replacing its search pagination bar at the footer of the search results with a “next page” button and a “refresh” button. This is instead of showing the number of pages of search results that you can click on. This was spotted by both Frank Sandtmann on Mastodon and Shameem Adhikarath on X. … Read more
Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more
Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with a Copilot logo. This is all for the rebranding of Bing Chat to Copilot, which started two months ago. This change was spotted … Read more
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads … Read more
Google is trialing a new local search box called Nearby Events and Deals. The new SERPs feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To … Read more
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