How to Analyze the Results of Your SEO Split Tests
After completing an SEO split test, in-depth analysis is required to determine the results and find out if they are accurate and reliable. Source link
Tests
Google Tests Map Auto-Expansion Feature In Web Search
Google is testing having the map box automatically expand within the web search results, above or on the right side of the local pack results, when you begin to place your mouse cursor over the results. I tried several browsers to try to replicate this but I was unsuccessful. I found two examples of people … Read more
Google Tests Local Pack Click Overlay Of Business Profile Listing Within Search
Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking you into the Google Maps interface. So when you click on a business listing in the local pack, instead of it taking you into Google Maps to view more details on that business, Google is … Read more
Bing Tests Official Site Label
Microsoft Bing is testing adding an “official site” label in the search results. If you search for a specific site, you may find that Bing adds to the title of the search result snippet the words “Official Site.” This was spotted by Shameem Adhikarath and posted on Twitter, but I cannot replicate it myself: I … Read more
Google Search Tests Products Gaining Attention Carousel
Google Search seems to be testing a new product carousel titles “products gaining attention.” I assume this carousel shows products that are being viewed or clicked on more often than they were previously, but I am not sure. This was spotted by Khushal Bherwani who shared a few screenshots of this on Twitter, here is … Read more
Google Ads Tests Blue Badges For Verified Advertisers In Search
Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges and checkmark within it. This is from the ongoing Google advertiser verification program and now we are seeing Google test little blue checkmarks for advertisers … Read more
Google Tests Only One Star Icon In Local Pack Results
Google is testing showing only one star in the local pack in the search results. This is instead of showing five stars with some of those stars filled in with yellow. I am not seeing the single star partially filled up, but all those businesses may have 5-star reviews and not 3 out of 5 … Read more
Google Tests Replacing 3D Label With 360 Label
Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is testing the alternative. Here is a GIF of this, which was captured by Saad AK … Read more
Google Tests Search & Local Snippet Result Blend
Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours. This was spotted by Manish Chauhan … Read more
