What Is the Buyer’s Journey? The buyer’s journey (or purchase journey) is the process a customer typically goes through before making a purchase. From the moment they identify a desire or need to when they decide to buy. Understanding the buying journey helps you choose the best marketing tactics and communicate with your audience more … Read more
Here is an interesting room at the Google Chicago office. You can see the line of art on the wall, which is made up of special Google Map pins. Also, the ceiling looks like some sort of honeycomb design. This was posted on Instagram. Here is a closer look at one of those map pins: … Read more
Key Points A customer journey map is a marketing tool that visually represents the journey customers take to reach a purchase decision, including the touchpoints and stages throughout that path. Customer journey maps help brands get the average consumer’s perspective to create a personalized research and buying experience. The customer journey mapping process takes stock … Read more
Challenge: While using the SXA Map with Search Results to explore nearby locations or businesses, I want to include Google ratings and reviews in the search results. This addition will allow me to gather valuable insights about each location or business without clicking on individual markers to open an info window. Solution: A quick look … Read more
Challenge: As a user, while browsing locations or businesses on the SXA Map, I want to see the Google average rating and total reviews in the info window so I can decide on a better location or business. Solution: To set up the SXA Map on the page, please check the first post SXA Map … Read more
Add information to your Google Maps business listing. Claim your Business Profile Complete every section of your Google My Business account Be meticulous with contact information. Select primary and secondary categories. Mark off applicable attributes Write a complete “from the business” description. Publish Google posts weekly Upload new photos weekly Answer questions Collect and respond … Read more
Since April, Google has been testing a local pack in the search results that auto-expands the map section when you hover your mouse cursor over it. This now seems to be live or rolling out fully. I can replicate it myself and so can Mike Blumenthal, Robert Spinrad and others I asked privately. Here is … Read more
Google Business Profiles has shown pending status of reviews as a label on top of the review but now Google is showing to both the reviewer and the owner of the business listing a status of “not posted” when the review was rejected from being shown. Mike Blumenthal posted an example on Twitter and wrote, … Read more
At the newish Google Pier 57 office in New York City, Google popped up this stand to promote the new mapping features. It looks like a map your summer booth that showcases some of the new AI features Google announced around travel. Most of these featured were announced at Google I/O and I covered most. … Read more
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first. This was first spotted by Allie Margeson … Read more
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