What Is the Buyer’s Journey? The buyer’s journey (or purchase journey) is the process a customer typically goes through before making a purchase. From the moment they identify a desire or need to when they decide to buy. Understanding the buying journey helps you choose the best marketing tactics and communicate with your audience more … Read more
Key Points Customer touchpoints include all of the interactions a customer has with a business or brand throughout each stage of the customer journey, from awareness to point of sale. Every touchpoint influences how customers feel about your brand — their trust level, how authentic their brand connection is, and their willingness to believe your … Read more
Estimated reading time: 15 minutes In today’s fast-paced digital age, turning passive readers into active buyers is the holy grail of online businesses. But what are the secret ingredients to achieve high conversion rates? And what role does something as technical as page load time play in this equation? In this comprehensive guide, we will … Read more
This is a complete guide to buying backlinks in 2022. If you buy backlinks – or are thinking to – then stop what you’re doing and read this post to the end. I’m about to pull back the curtain and tell you everything you need to know about paid backlinks from if (and when) they’re … Read more
Understanding the buyer’s journey, and optimizing it to maximize effectiveness, is one of the most important ways to: Create exceptional experiences Build trust Strategically connect with your audience The problem is: The traditional model makes major assumptions about human behavior that are outdated, and often, downright wrong. Due to the limitations and assumptions of the … Read more
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