Reminder – Google is turning off all Universal Analytics services and APIs

Reminder – Google is turning off all Universal Analytics services and APIs

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, … Read more

Google Ads: Turning Fears Into Wins With Expert Insights

Google Ads: Turning Fears Into Wins With Expert Insights

For many, getting started with Google Ads can come with an overwhelming number of questions, doubts, and hurdles that prevent them from channeling its potential—or from using it at all.  We recently conducted a survey asking Semrush users about their biggest challenges with and fears about Google Ads. To overcome these challenges and upgrade your … Read more

Turning Browsers into Buyers: Unraveling the Art of Conversion and the Role of Page Load Time

Turning Browsers into Buyers: Unraveling the Art of Conversion and the Role of Page Load Time

Estimated reading time: 15 minutes In today’s fast-paced digital age, turning passive readers into active buyers is the holy grail of online businesses. But what are the secret ingredients to achieve high conversion rates? And what role does something as technical as page load time play in this equation? In this comprehensive guide, we will … Read more

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