Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
LinkedIn has evolved into a bustling hub of activity, with a more than 1 billion members, sharing insightful experiences and advice, inspiring 134.5 active daily users. This platform isn’t just for individuals; more than 67 million companies are on the platform, with 65% of B2C marketers and 80% of B2B marketers preferring it to Facebook … Read more
Working at an online marketing agency, you probably spend a lot of time preparing client reports. Let’s face it. Creating reports for your client is a tedious task. The purpose can often seem unclear, and, before you know it, the next one is due. You might wonder sometimes: What’s the point? And is there a … Read more
Whether you’re a new marketer, a budding content publisher, or a website owner ready to dive into digital storytelling, you’ve probably heard about the importance of a good content brief. But what’s the deal? What exactly is a content brief, and what is it used for? Every content creator wants to create original, meaningful, compelling … Read more
Audience targeting on Facebook is not only pivotal but also a strategic endeavour that can significantly propel your business to greater heights. Mastering the art of Facebook audience targeting is like wielding a homing beacon that guides your message directly to those most likely to be interested in your product or service. By segmenting your … Read more
Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have not seen this yet but I am not sure if this is new at the Google office. I spotted this on Instagram. This … Read more
What Is DALL·E 2? DALL-E 2 is a type of generative artificial intelligence (AI) that produces images from text. These generated images can look like drawings, paintings, and photos created by humans. To use DALL-E 2, a user types in a sentence (a text prompt) describing a visual scene. Then the software creates a relevant … Read more
Charles Floate is an SEO consultant with over ten years of experience. In this episode of The SEO Entrepreneur show, you’ll learn: Parasite SEO Unveiled: Charles Floate provides insights into the world of “parasite SEO,” a technique that leverages established platforms for improved search engine rankings. A Decade in SEO: Charles and Nathan reminisce about … Read more
I am no artist, nor do I really appreciate the arts (I know, I am sad) but I did see this Android head artwork and thought, oh, that is interesting. I found this from the Google NYC office on Instagram. This post is part of our daily Search Photo of the Day column, where we … Read more
A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn’t … Read more
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