Content writing and SEO are two art forms that go hand-in-hand. If you want to improve your SERP rankings and generate more organic traffic, then you’ll need to write high-quality pieces of content that follow SEO best practices. However, you can’t resort to spammy techniques like keyword stuffing or vaguely rewording existing articles – otherwise, … Read more
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming … Read more
Estimated reading time: 15 minutes In today’s fast-paced digital age, turning passive readers into active buyers is the holy grail of online businesses. But what are the secret ingredients to achieve high conversion rates? And what role does something as technical as page load time play in this equation? In this comprehensive guide, we will … Read more
Juliette’s banker. On May 31, the Federal Deposit Insurance Corporation (FDIC) reported to the public what many banks already knew and had been experiencing for the past year – that deposits are declining in the American banking sector. There has almost been $1.2 Trillion removed from the banking system over the past year. In addition, … Read more
Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT, we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for … Read more
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