In an era when search engines increasingly rely on semantic understanding and AI to generate results, Schema Markup has emerged as a vital SEO tactic for website owners striving to maintain visibility and relevance in search. However, Schema Markup is a very technical aspect of SEO, and navigating the complexities requires technical expertise, ongoing effort, … Read more
Blog / Digital Marketing / SEO Interview Questions and Answers (+Test Task Sample) Secured an SEO job interview? Great! Now it’s time to land your dream job by showing off your SEO experience and expressing your desire to work for this company. We’ve compiled a list of over 70 questions that you’re likely to get … Read more
Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the question. This was spotted by Ethan Lazuk who posted a screenshot on X: Here is what I see, without the answers: … Read more
There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The thought of digging in and finding the issues can feel downright overwhelming. The contributing factors behind SEO performance are numerous, interconnected and often complex. Where do you even start? After over 15 years of playing an SEO … Read more
Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Although I’ve owned an agency for seven years, most of my career was spent … Read more
Now when leaving a review on a business within the Google local and maps results, the disclaimer has a notice about “beta questions.” It reads, “For beta questions, your answers may not be displayed publicly during the experiment and may only be visible to you and/or others participating in the experiment. We may delete answers … Read more
It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement. OpenAI Web Search Report The report published on The Information relates that OpenAI is … Read more
Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who are some of the most active and passionate members of the Maps community,” Google wrote. Google’s language ****** can now analyze Google “Maps … Read more
Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the … Read more
As the world becomes increasingly digital, businesses are recognising the importance of having a strong online presence. This has given rise to various marketing strategies and techniques, with two main approaches being B2B (business-to-business) and B2C (business-to-consumer) marketing. While both have their unique strengths and target different audiences, there is often confusion surrounding the differences … Read more
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