Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Although I’ve owned an agency for seven years, most of my career was spent … Read more
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Google denied the accusations but began giving advertisers the choice to opt … Read more
Kateryna HordiienkoResearch Editor at Serpstat The most important part of any work is analyzing the results. It allows you to evaluate the effectiveness of decisions made, identify mistakes, and adjust the further action plan. The modern approach to business analytics involves using top key performance indicators — KPI metrics. These are often quantitative indicators that … Read more
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