Meta could launch Threads ads this year

Meta could launch Threads ads this year

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook … Read more

Google Ads Notifies Advertisers That Some Ad Customizers Will Go Away May 31st

Google Ads Notifies Advertisers That Some Ad Customizers Will Go Away May 31st

On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024. As a reminder, Google launched ad customizers a decade ago, in … Read more

Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive

Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive


Limited Budget and Imagery Makes Video Ad Animation Challenging

We’ve worked with multiple clients who often have a limited image library with no video content or the budget to shoot footage, but still need to produce video ads to improve click-through-rates with their paid media campaigns.

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Google AdSense launches new Ad Intents format for Auto ads

Google AdSense launches new Ad Intents format for Auto ads

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats).  What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google.  … Read more

Google Ads Adds AI Generated Image Tool For Demand Gen Campaigns

Google Ads Adds AI Generated Image Tool For Demand Gen Campaigns

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. Google said this AI tool creates “stunning, high-quality image assets in just a few steps using prompts provided … Read more

Query Deserves Ads Is Where Google Is Headed

Query Deserves Ads Is Where Google Is Headed

Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites (good news for SEO). But how can that be if AI is supposed to make search engines obsolete (along with SEO)? Search vs Chatbots vs Generative Search There’s a lot of discussion about AI search but what’s consistently missing is … Read more

TikTok testing virtual influencers for video ads

TikTok testing virtual influencers for video ads

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to … Read more

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing … Read more

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