A new email was leaked as part of the DOJ investigation, this was from Jerry Dischler, the Vice President of Google Ads. The email was to Prabhakar Raghavan, who leads up all of Google Search including Google Search and Google Ads but also to the leads of the Chrome team. It seems to be asking … Read more
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” … Read more
Google will update the Google Ads Healthcare and Medicines policy from Prescription **** sale policy to Prescription **** services. “The Healthcare and medicines policy page will be updated to reflect the new language on October 10, 2023,” Google wrote. You can read the current policy over here and then compare it to this text: Prescription … Read more
Google Ads seems to have added a new feature to the account alerts section that lets you set up alerts to go to email addresses but now lets you define when those alerts may expire. So if you want to share alerts for a short or defined period of time, you can now do that. … Read more
A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing is testing not showing an ad label at all on these ads in Bing Search. Frank Sandtmann stumbled on these Bing search ads … Read more
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Gregg Finn – so much so that he now believes … Read more
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Keyword match types affect which search queries your ads show for in Google. But they don’t play a role in organic rankings. Here’s what you need to know for your PPC and SEO campaigns: What Are Keyword Match Types in Google Ads? In Google Ads, the keyword match type determines the scope of search queries … Read more
Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications. Google added those advertisers who are doing these practices “will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.” … Read more
At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a new ad format exclusive to the Bing Chat interface named compare and decide ads. As a reminder, Kya Sainsbury-Carter, the Corporate Vice President … Read more
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, … Read more
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