What Is Dynamic Content? Dynamic content is content that changes automatically based on user data, preferences, and behavior. It adjusts in real time in response to factors like the user’s profile, location, search terms, or browsing history. As a marketer, you can include dynamic content in many digital formats, including: Websites Pop-ups Emails Ads (display, … Read more
Dynamic Product Ads, the newest addition to the Reddit shopping suite, is being released into public beta. This solution allows you to reach potential customers while they’re actively researching, discussing and deciding what to buy. Why we care. Reddit is already benefiting from additional Google Search visibility, which means Reddit is likely getting more organic … Read more
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this … Read more
Google has updated its managing crawl budget guide documentation to say that the crawl frequency of the Dynamic Search Ad targets. It use to be every 2 weeks, 14 days, and now it is every 3 weeks, 21 days. The specific section that was updated is under the Handle overcrawling of your site (emergencies) section. … Read more
The Google Search team has made a number of relatively minor changes to its JavaScript documentation and also removed much of the dynamic rendering documentation, as it has been deprecated as a workaround for many years now. I’ll show you what changed: On the Understand the JavaScript SEO basics – if you compare it to … Read more
Introduction Pivoting data is a crucial aspect of data manipulation, allowing you to transform rows into columns for better analysis. Some databases (for e.g., SQL Server) have native support for pivots, but MySQL unfortunately doesn’t support the pivot function. MySQL’s GROUP_CONCAT function is a powerful tool that can be leveraged for this purpose. In this … Read more
Google Ads is testing (or rolling out) a new overview design for the advertiser console. It lets you pick which metrics you want to show in that view, and you can then scroll through them horizontally if they don’t fit on the screen. Anthony Higman spotted this and posted on X, “Google Ads New Overview … Read more
Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret ******. Regardless of whether you’re B2C or B2B, Facebook’s Dynamic Ads are a smart, cost-effective way to expand your … Read more
In the rapidly evolving landscape of artificial intelligence, businesses are constantly seeking ways to harness the full potential of large language ****** (LLMs) to improve their services and engage with customers more effectively. One innovative solution that has emerged to address the challenge of handling newer, more current, or private internal data is Retrieval Augmented … Read more
Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the first steps to that. The notification that shows up in the Google Ads console to … Read more
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