UTMs

LinkedIn Ads launches dynamic UTMs for campaign tracking

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LinkedIn Ads launches dynamic UTMs for campaign tracking

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this … Read more

What Are UTM Codes: UTMs in Google Analytics & GA4

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What Are UTM Codes: UTMs in Google Analytics & GA4

What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like:  https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in … Read more

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