Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more
Blog / Technical SEO / 401 vs 403 Status Codes and Their SEO Consequences When accessing a website, you may stumble upon 401 or 403 HTTP response codes. They indicate that you are trying to access the site without the appropriate credentials. But what’s the actual difference between these two HTTP status codes? At first … Read more
Blog / Technical SEO / The Essential SEO Guide to HTTP Status Codes One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very complex, often becoming a daunting jigsaw puzzle that must be solved before … Read more
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this … Read more
Gary Illyes from Google posted how serving a 304 HTTP server status code can “backfire spectacularly,” even though the 304 can be a super useful signal for search engines. Gary Illyes wrote on LinkedIn, “HTTP 304 (not modified) is super useful to signal crawlers that the content they’re accessing hasn’t changed since it was last … Read more
Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a business or brand. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads. Inside … Read more
QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from … Read more
During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human visitors would be acceptable. Specifically, they wanted to serve an HTTP status code of 410 (Gone) to Googlebot while giving users a 200 (OK) status … Read more
What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like: https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in … Read more
What Are HTTP Status Codes? An HTTP status code is a three-digit number a server generates in response to a browser’s request. Like 404, for example, which you’ve likely seen before. Every time you visit a website, your browser sends a request to the site’s server. Then, the server responds with an HTTP code status. … Read more
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