Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more
Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color. This was spotted by Thomas Eccel who posted this on LinkedIn with this branded screenshot: Thomas added: 🔴 Red: color of … Read more
Blog / Technical SEO / The Essential SEO Guide to HTTP Status Codes One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very complex, often becoming a daunting jigsaw puzzle that must be solved before … Read more
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the … Read more
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this … Read more
Gary Illyes from Google posted how serving a 304 HTTP server status code can “backfire spectacularly,” even though the 304 can be a super useful signal for search engines. Gary Illyes wrote on LinkedIn, “HTTP 304 (not modified) is super useful to signal crawlers that the content they’re accessing hasn’t changed since it was last … Read more
About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some … Read more
During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human visitors would be acceptable. Specifically, they wanted to serve an HTTP status code of 410 (Gone) to Googlebot while giving users a 200 (OK) status … Read more
Google has added a new section to the Google Search Status Dashboard – Ranking. The Ranking section will show the confirmed Google ranking updates that Google already posts on its Google updates page. So now we have crawling, indexing, serving and ranking – ranking being the new one – on this Google Search Status Dashboard. … Read more
Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates, so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new … Read more
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