Bing has quietly rolled out the new sitemap index coverage report in Bing Webmaster Tools and today posted a how-to on that reporting tool. I believe the new sitemap index coverage report began rolling out in late June 2023 and pushed it to everyone a few weeks ago but Bing has never formally announced the … Read more
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the … Read more
Gary Illyes from Google posted how serving a 304 HTTP server status code can “backfire spectacularly,” even though the 304 can be a super useful signal for search engines. Gary Illyes wrote on LinkedIn, “HTTP 304 (not modified) is super useful to signal crawlers that the content they’re accessing hasn’t changed since it was last … Read more
Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of the ‘Search Off The Record’ podcast. The discussion revolved around technical and non-technical issues that could prevent a website’s homepage from appearing in Google’s search … Read more
The Internet is a powerful business tool when wanting to place your company’s digital content within reach of the right people across towns, states, or anywhere on earth. If you are not using digital marketing to get your brand in front of your target audience, you are missing out on a significant number of potential … Read more
Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this … Read more
Google’s annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. While the report is mainly about reporting how much more spam they caught compared to the year before, the bits about how SpamBrain works seemed just as important. Google SpamBrain Platform SpamBrain … Read more
Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are noticing differences between them. One of the big differences between Google Bard and Bing Chat is that Bard seems to rarely show citations and links to publishers … Read more
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