I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more
If marketers know one thing for sure, it’s this: content marketing trends are constantly changing. And according to industry experts, artificial intelligence (AI) dominates the 2024 content marketing trends. With the explosion of AI technology over the last two years, the need for the human touch has never been greater. Using the experts’ advice from … Read more
What Are Nofollow Links? Nofollow links are hyperlinks with the rel=”nofollow” attribute in their HTML code. The “nofollow” value tells Google not to crawl (scan to understand) the linked page to pass link equity (ranking strength) to it. A nofollow link might look like this in HTML code: <a href=”https://example.com/” rel=”nofollow”>Click here</a> The presence of the rel=”nofollow” attribute … Read more
Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element communicates metadata. Metadata is machine … Read more
Generally, above the Google Explore is a “more results” button, but Google is now testing adding “Follow This Search” next to the More Results button. The follow feature probably is related to the follow feature Google announced last month. Shameem Adhikarath posted about this on X – he shared this screenshot with me: Syed Irfan … Read more
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled … Read more
Google is rolling out a new search feature to let you follow topics. You can click on a follow button and Google will not only show you more of those topics in your Discover feed but also show you more of that topic in Google Search. To be clear, this is different from the follow … Read more
Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in … Read more
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagement, and online reviews that shape how people perceive your auto repair business. If you don’t know what your online reputation is, it’s time to find … Read more
Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new business and are just getting ready to claim your Business Profile, it’s important that you carefully read – and understand – Google’s guidelines. If you don’t, your GBP listing will likely get suspended. A suspension means that your Business … Read more
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