A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights … Read more
The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m … Read more
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled … Read more
Google announced the hidden gems ranking system or update has been rolling out. This hidden gems update helps promote content deep within forum posts, social media, and blog posts that Google Search thinks provide authentic content based on personal insights and experiences. It’s Been Live For Months In fact, Google told me this started to … Read more
Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking … Read more
This is just a reminder that despite Google saying the helpful content update will one day be able to find hidden gems in its search results, it does not yet do that. We thought Google would launch it with the last helpful content update, but Google did not. When we covered the launch of the … Read more
Google plans to continue updating its Helpful Content System as it implements AI in Search in various ways. Recently, it announced its “hidden gems” update. What does this update mean for enterprise brands, and is there anything you can do today to prepare for search updates in the future? In this post, we’ll look at … Read more
Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more
What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O. We had Google show off the new Google Search Generative Experience, and I did … Read more
Google also announced an upcoming update to the helpful content system (update) that will be released in the “coming months.” This update will find content in hard-to-find places such as forum threads, blogs and other places to show more “hidden gems” in Google Search. Danny Sullivan, the Google Search Liasion, wrote on Twitter, “We’re also … Read more
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