Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings. Frank Sandtmann spotted this and posted about it on Mastodon and after fiddling with it enough, I was able … Read more
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights … Read more
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in … Read more
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Developing compelling video assets for Performance Max and beyond. Using AI-driven automation. … Read more
As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
In SEO and website management, the importance of sitemaps cannot be overstated. A sitemap is essentially a roadmap of a website, outlining all its pages and content to search engines. This not only aids in better indexing by search engines but also the visibility and accessibility of a website. As we venture into 2024, a … Read more
What Are Paid Search Ads? Paid search advertising is a digital marketing strategy where brands pay to display their ads on major search engines like Google, Yahoo, and Bing. Or social platforms like Facebook and LinkedIn. On Google, they are known as pay-per-click (PPC) ads and can be text ads, display ads, or video ads. … Read more
For the original iTunes version, click here. It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing … Read more
Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating … Read more
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