By now, you’ve likely seen the announcements about the March 2024 Core Update. This major update will roll out over the entire month and aims to reduce “unhelpful” content by 40%. Interestingly, Google also updated its spam policies to call out some new types of spam it targets. Let’s delve into what exactly changed in … Read more
For the original iTunes version, click here. It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing … Read more
Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming weeks. Why we care. Tougher data privacy … Read more
Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9. Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account. What is a Sensitive Event? A Sensitive Event … Read more
Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems guide with links to this help document explaining the topic. This is what changed: Before it wrote: If we process a high volume of personal information removals involving a … Read more
A few months ago, we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the next 12 to 18 months” around this policy. Google said advertisers are … Read more
Google has added new content to its spam policies and ranking systems guide specific to child sexual abuse material (CSAM) content. Google now clearly says that they “always remove such content when it is identified” and Google will “demote all content from sites with a high proportion of CSAM content.” If you look at the … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
Google has launched a new help document that gives business owners an overview of the Google Business Profile policies. I received an email about this update yesterday that read, “we’re simplifying our policies and guidelines.” The email went on to say, “As of Jul 31, 2023, our Help Center pages will be reorganized. These changes … Read more
Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote, “Google Ads Legal Requirements policy will be updated on August 7, 2023. Examples will no longer be listed on this … Read more
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