By now, you’ve likely seen the announcements about the March 2024 Core Update. This major update will roll out over the entire month and aims to reduce “unhelpful” content by 40%. Interestingly, Google also updated its spam policies to call out some new types of spam it targets. Let’s delve into what exactly changed in … Read more
Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google’s core systems. I spent some time reviewing Google’s previous wording to help us understand this significance of what has changed. … Read more
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google … Read more
There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how it describes several previously documented “ranking systems” – rolling a series of technical signals into one “page experience” evaluation – but it also doubled down … Read more
Yesterday, Google made some changes to their helpful content system. I thought I’d write out my thoughts on what has changed. As I’ve been teaching on making your “main content” be the part that meets the intent of your audience let me summarize the changes first. Actually, I’ve asked Claude to summarize my notes for … Read more
Danny Sullivan, Google’s Search Liaison, posted that Google’s core advice around how to rank well in Google Search has not changed in two decades. Google showed a screenshot of its advice from 2002 where it wrote, “Make pages for users, not for search engines.” That is the same advice Google is providing today in its … Read more
July 25, 2019 | Posted by Mordy Oberstein Almost out of nowhere, Google unleashed one of the most volatile days in SEO history. July 18th, 2019, saw an unprecedented amount of rank fluctuations unlike the industry had seen for years. Yet, the unconfirmed algorithm update left as quickly as it came when rank … Read more
Janet Peischel Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest? Sometimes the ads shown by Google are so relevant that you might instantly buy that product. Google isn’t just relying on showing products that other users have searched/bought; instead, it tracks … Read more
Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below. Google’s creating helpful content guide added a new section for page experience and wrote: “Provide a … Read more
Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. While some believe these changes have been for the better, others have argued that they have made things worse. … Read more
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