Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase … Read more
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to … Read more
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. Phone … Read more
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile … Read more
Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results they are. This was spotted by Greg Sterling who posted about this on X, he wrote, “David Mihm discovered an EU-style local “Aggregator … Read more
Google is testing an arrow to toggle to the next local pack listing in the search results. This next button or toggle shows up after you click on an individual local listing in the Google Search results. Then you can click to the next one or swipe to the next one if you are on … Read more
Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos? Matt McGee posted a screenshot of the email he received … Read more
In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now. Some searchers are now seeing the ability to “heart” a local review within the Google Search and Maps local listings. Google then shows this disclaimer popup for “reactions” that … Read more
Have you ever experienced the frustration of knowing there’s a potential customer nearby who needs your services, yet remains unaware of your presence? With Canada having some of the world’s highest internet usage rates, not being visible online is like waving goodbye to potential customers. But hey, that’s where hyperlocal SEO steps in. We’ve created … Read more
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