Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your … Read more
Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites (good news for SEO). But how can that be if AI is supposed to make search engines obsolete (along with SEO)? Search vs Chatbots vs Generative Search There’s a lot of discussion about AI search but what’s consistently missing is … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says indexing systems and algorithm update systems are independent and don’t impact each other. Google clarified its structured data carousel beta to add feature availability and … Read more
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to … Read more
Running a business is a journey. Just like a real trip, it has a starting point and an end goal. When you set out on a journey, you launch a navigator to determine your current coordinates, keep track of landmarks, and predict when the next stop will be. When you start a business, you set … Read more
NOTE: A Basic Understanding of Machine Learning (ML) and Artificial Intelligence (AI) is recommended. Definitions Machine Learning (ML): A subset of AI where algorithms learn from data without explicit programming. ML ****** identify patterns and improve their responses over time. Artificial Intelligence (AI): The broader field of AI – Encompasses techniques that … Read more
Every week, we share *** SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of March 2024 How 16 Companies are Dominating the World’s Google Search Results … Read more
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to … Read more
Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Search Central Unconference the other week. He has written this blog post and I am posting it here as a super rare guest post on this site. Why? (1) Mihai rocks and (2) … Read more
Google has updated the Suggest an edit feature within Google Maps business listings. Google said the new flow is “easier” and should help make updates to the Google Maps data. Google posted about this change over here and explained how the flow now works: Search for a place or select it on the map. … Read more
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