Chase launches first bank-led media network

Chase launches first bank-led media network

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Why … Read more

Google Says Ranking Well In Shopping Boxes, Images Boxes & Other Verticals Does Not Hurt Your Web Rankings

Google Says Ranking Well In Shopping Boxes, Images Boxes & Other Verticals Does Not Hurt Your Web Rankings

John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, “I can’t imagine that they’d be connected” when asked about how ranking well in the Merchant Center results can impact the web results. Christian Radny asked: … Read more

How advertisers can capitalize on vertical video

How advertisers can capitalize on vertical video

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. … Read more

Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location

Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location

Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the “markup must be on the summary page, and you don’t need to add markup to the detail pages in order to be … Read more

Google Says Indexing & Algorithm Updates Are Independent

Google Says Indexing & Algorithm Updates Are Independent

Google once again said that its indexing systems are completely independent of its ranking updates, like the core update. Gary Illyes from Google said indexing, canonicalization, and those types of “systems are independent” of core updates. Truth is, this is not news, Google has said this numerous times. In 2016, Gary Ilyes said crawl rate … Read more

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing … Read more

How the Google-Reddit partnership impacts brand management

How the Google-Reddit partnership impacts brand management

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and … Read more

Number of Threads Users in April 2024

Number of Threads Users in April 2024

Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but … Read more

Most Visited Websites in the World (April 2024)

Most Visited Websites in the World (April 2024)

Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to e-commerce and news. The table below ranks the web’s top destinations by monthly visits. It offers a … Read more

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