Are you interested in creating a custom page template for your WordPress site? Do you want your template to stand out from the rest of your pages? Is it possible to achieve this even without coding? Building websites with WordPress is often considered a simple process. Install a theme, adjust the content to your liking, … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article … Read more
A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group. The data published by Axios shows that 46% of internet users aged 18-24 begin their online queries on Google, compared to 58% of those … Read more
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI ******. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and SEO, I wrote about the evolution of search behaviors … Read more
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional … Read more
Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.” … Read more
Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries. Danny Sullivan, Google’s Search Liason, … Read more
Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported that the switch from CPC to CPM bidding in AdSense did not negatively affect publishers’ revenue. There are many threads of complaints from AdSense … Read more
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the … Read more
Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget. This was brought up in the comments are in a LinkedIn post where Tony McCreath asked a Google crawl budget questions related to crawling a page on domain A that loads a resource … Read more
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