Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google won’t change how it uses a 301 redirect signal. Google says its link best practice are still good guidelines. Google Ads is testing “established in” extensions. … Read more
Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy form of favicon and the latest version of it. Favicon A favicon is a visual … Read more
Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC report. The memo comes amid concerns over softening revenue and user engagement metrics for Google’s core search product. Recent quarters have seen weaker-than-expected growth in … Read more
Total U.S. student loan debt exceeds $1.7 trillion. This number represents a significant burden for millions of Americans — a burden that lenders can help ease through education and support. Lenders that truly listen to the needs of students and families have an opportunity to build authentic relationships along the borrowing journey so they’re top… … Read more
Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking to find more sustainable ways to carry out their operations. A company that can say that taking an environmentally friendly approach will make a good … Read more
While SEO benchmarks aren’t a **** topic, you can’t ignore them. Here’s the deal: You don’t need to benchmark 50 different SEO metrics. Instead: Focus on the KPIs that actually matter to develop an effective SEO strategy. In this guide, I’ll show you how to benchmark your SEO performance (the right way), what you should … Read more
President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t … Read more
A social media competitor analysis involves collecting and evaluating information about your competitors’ social media presences. Which helps you understand their strengths and weaknesses and reveals ways you can improve your own social media strategy. Running a competitive analysis for social media enables you to: Benchmark your performance Identify areas of opportunity and differentiation Get … Read more
Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtained and reported on first by CNBC. A new reality. Google has been cutting costs and … Read more
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