Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increase. This was most affected overall … Read more
Google is testing placing the year the company was established on Google Ads. The ads have “established in” next to the ad description, so these seem to be ad extensions on the ads. Brodie Clark spotted this and posted a screenshot on X. He wrote, “Google is now testing out an automatic extension of ads … Read more
Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14 months old, so they are recent. The question was specific to the anchor text section, where the person who asked the question wrote, … Read more
What Is the Buyer’s Journey? The buyer’s journey (or purchase journey) is the process a customer typically goes through before making a purchase. From the moment they identify a desire or need to when they decide to buy. Understanding the buying journey helps you choose the best marketing tactics and communicate with your audience more … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
What Is Affiliate Marketing? Affiliate marketing is a performance-based strategy in which businesses reward affiliates for attracting new customers through their marketing efforts. It involves three key players: the merchant (or company), the affiliate (you), and the customer. Affiliates earn money primarily through commissions. By promoting products or services and driving leads or sales for … Read more
If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the site. Or, using placeholder content linking to the main site’s home page in a subdirectory. In both those cases you could be struggling to convince … Read more
Selecting the appropriate SEO tools for your strategy can feel overwhelming. With a wide range of features and price options available, where should you start? Google SEO tools are an excellent starting point. Google offers a range of free tools, tests, and reports to help you analyze and enhance your website’s search performance. Let us … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
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