Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn? LinkedIn advertising connects brands with … Read more
What Are Backlinks? Backlinks are links your website gets from other websites. They’re called “backlinks” because they “link back” to your website. People use backlinks to visit other relevant pages. And search engines use backlinks to: Follow to the linked page. And understand its contents. Recognize that the linked page is likely reputable. And may … Read more
Dynamic Product Ads, the newest addition to the Reddit shopping suite, is being released into public beta. This solution allows you to reach potential customers while they’re actively researching, discussing and deciding what to buy. Why we care. Reddit is already benefiting from additional Google Search visibility, which means Reddit is likely getting more organic … Read more
Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL. Well, most of the time you don’t even see a lock but when Bing is testing it, Bing has been testing different lock locations. In September 2023 we shared this … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away … Read more
Google may be testing a new design for the Google Image search results. This design looks like a tablet-like interface that is more boxes, and, honestly, it seems like it is from a UX from 10 years ago. Adam Przybyłowicz spotted this interface and posted a screenshot for me on X – he said, “Just … Read more
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. Customers seeking help or … Read more
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal. Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and … Read more
What Is ChatGPT? ChatGPT is an advanced artificial intelligence (AI) chatbot that generates human-like text responses when prompted. Like this: It was developed by artificial intelligence research lab OpenAI. And is based on a language model that’s become a prominent framework for generative artificial intelligence. The name is also an acronym. So, what does ChatGPT … Read more
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