Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal. Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and … Read more
Google’s John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com – that change would not have a big impact on your rankings. He wrote on Reddit, “This won’t cause problems with search visibility / rankings / indexing: when … Read more
I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%? About 80% of the 1,385 votes said no, they don’t think it will reduce the low-quality, unhelpful content from showing up in the … Read more
Google’s John Mueller said on Reddit that disallowing URLs with UTM parameters in them won’t help you to improve crawling or rating with Google Search. He added that a site should try to keep its internal URLs clean and consistent, but over time, the canonical tags should help with external links that carry UTM parameters … Read more
The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs think search volume won’t change by 2026. “Organic and paid search are vital … Read more
Google’s John Mueller said on Reddit that you won’t get your Google search rankings back by simply disavowing toxic links from a Semrush report. He wrote, “You’re not going to get your rankings back by following Semrush’s report or by disavowing those links.” This was in response to a question posted that read: So the … Read more
Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won’t be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code. Google said the personal … Read more
Danny Sullivan, the Google Search Liaison, said during his brightonSEO keynote address on Friday that Google Search does use user interaction signals for Google Search but he added he won’t go into specifics on how these user interactions are used. I asked Sullivan for clarification and he responded on X saying, “It was along the … Read more
As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a whole when applying its ranking system to the Google Search results. So changing a character on one page of your site, won’t do anything to help you recover from this Google ranking algorithm. Danny Sullivan, Google’s … Read more
Ranking troubles? Let’s solve them Andy Crestodina Let’s face it. Most URLs don’t rank and will never get traffic from search. There’s nothing strange about that. Most URLs aren’t search-optimized. But many are and still don’t rank. So in this piece, we’re going to answer a question you may have asked yourself… Why don’t I … Read more
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