Finance

Reminder – Google is enforcing stricter rules for consumer finance ad targeting

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Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented. … Read more

Google Ads New Consumer Finance Policy Too Overreaching Says Advertiser

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Google Ads New Consumer Finance Policy Too Overreaching Says Advertiser

A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space. PPCGreg showed an example on … Read more

Google Ads Won’t Allow Personalized Ads For Consumer Finance In February 2024

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Google Ads Won’t Allow Personalized Ads For Consumer Finance In February 2024

Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won’t be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code. Google said the personal … Read more

Google policy update will restrict consumer finance ad targeting

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Google policy update will restrict consumer finance ad targeting

Google will update its Personalized ads policy on in February 2024. The update will impose new restrictions on personalized ads related to consumer financial products and services. Specifically, Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” Why we care. Violations of this policy may lead to Google … Read more

Dreamforce Takeaways for Financial Services: Finance Top 5 / Blogs / Perficient

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Dreamforce Takeaways for Financial Services: Finance Top 5 / Blogs / Perficient

Dreamforce 2023 is the largest and most anticipated Salesforce event of the year. It’s a place where Trailblazers from all over the world come together to learn, network, and be inspired. One of the key themes of this year’s conference was the future of finance. Salesforce CEO Marc Benioff and others talked about how AI … Read more

Exclusive: After $1.3M Sale, Finance Site GreedyRates Is Now Part of Wise Publishing – Detailed.com

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Exclusive: After $1.3M Sale, Finance Site GreedyRates Is Now Part of Wise Publishing – Detailed.com

I started writing this article on the 17th of August when I discovered the news I’m about to share but I wasn’t able to write it up as my new report on digital goliaths, Detailed Q1, had to take priority. The reaction to Q1 was incredible — thank you to everyone who took the time … Read more

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