Google policy update will restrict consumer finance ad targeting

Google policy update will restrict consumer finance ad targeting

Google will update its Personalized ads policy on in February 2024. The update will impose new restrictions on personalized ads related to consumer financial products and services. Specifically, Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” Why we care. Violations of this policy may lead to Google … Read more

Google Shopping Ads & Free Listing To No Longer Restrict COVID-19 Terms

Google Shopping Ads & Free Listing To No Longer Restrict COVID-19 Terms

Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update to the Google Merchant Center Sensitive events policy. Google wrote, “In June 2023, we will be removing restrictions on coronavirus (COVID-19) related content under our … Read more

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