Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified. … Read more
Have you ever wondered how some brands appear in front of just the right audience on YouTube, as if by magic? The secret isn’t magic at all—it’s YouTube ad targeting. Use YouTube targeted ads to pinpoint your advertisements. This strategy can help you reach the viewers most likely to be interested in your product or … Read more
What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a similar B2B audience on Meta, where advertising costs are significantly lower. But this assumes two things … Read more
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting … Read more
Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented. … Read more
Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually. … Read more
Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, … Read more
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. … Read more
Audience targeting on Facebook is not only pivotal but also a strategic endeavour that can significantly propel your business to greater heights. Mastering the art of Facebook audience targeting is like wielding a homing beacon that guides your message directly to those most likely to be interested in your product or service. By segmenting your … Read more
Google will update its Personalized ads policy on in February 2024. The update will impose new restrictions on personalized ads related to consumer financial products and services. Specifically, Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” Why we care. Violations of this policy may lead to Google … Read more
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