Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the … Read more
Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the openai fine-tuning api: https://t.co/3n9IB3zitS — Sam Altman (@sama) August 25, 2023 This means a more responsive and efficient AI-powered search experience without compromising quality. For … Read more
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being introduced from July 1. Why we care: Advertisers will potentially need to take … Read more
Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” Not new. Google’s Search Liaison, Danny Sullivan, … Read more
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, announced on its website today. Neeva’s Journey Launched in 2019, Neeva aimed to disrupt the search engine market by offering an … Read more
Google announced the release of eight new top level domains (TLDs), including one which may have a high commercial potential for law firms, others that are useful for academics and two top level domains that are based on file extensions, which might be problematic from a security standpoint Top Level Domains The eight new top … Read more
Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the descriptive_name field, an ACTION_NOT_PERMITTED error will be … Read more
A New Generative AI Question Answering Capability for Enterprises Coveo has introduced a new feature called “Coveo Relevance Generative Answering.” This feature will be initially available to customers with self-service use cases starting this summer, followed by other use cases in customer service, commerce, website, and workplace search. This new feature will use various Large … Read more
421
229
714
826
543