Platform Archives

Microsoft Advertising Platform With Copilot

April 30, 2024 by BTR

Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform. Microsoft originally launched Copilot in Microsoft Advertising a month ago after telling us in September they would add Copilot … Read more

Disney announces Google partnership as it expands ad platform

March 20, 2024 by BTR

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, … Read more

Google Marketing Platform launches new API with enhanced capabilities

March 11, 2024 by BTR

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

12 SEO pitfalls to avoid during a website platform migration

November 6, 2023 by BTR

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common … Read more

Survey: Marketers reducing ad platform investments

October 24, 2023 by BTR

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared … Read more

Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots

September 18, 2023 by BTR

Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans … Read more

Top 5 Key Considerations for Selecting Your Perfect Technology Platform / Blogs / Perficient

August 17, 2023 by BTR

In today’s rapidly evolving tech landscape, staying ahead of the curve is crucial, but so is selecting the right platform. If you find yourself overwhelmed by the multitude of options and the complexities involved in the selection process, you’re not alone. To help you make an informed decision and find the ultimate technology platform for … Read more

A Guide to Choosing an Enterprise SEO Platform

August 8, 2023 by BTR

For enterprise organizations, SEO requires an approach that addresses the complexities of being (or becoming) a large market leader. It involves advanced SEO tactics and tools. In this article, we’ll explain what enterprise SEO is, how to find the right tools, and which tactics to prioritize. What Is Enterprise SEO and Why Is It Important? … Read more

SEO Platform for Digital Teams: Unify SEO Data for Success

August 4, 2023 by BTR

Dustin Duncan Dustin has been a part of the seoClarity team since 2016. Big on travel, it’s his goal to hit all the continents (4 down so far!). He’s also big on helping clients understand the seoClarity platform. His favorite platform features are Rank Intelligence and Search Analytics because of their abilities to segment and … Read more

What is an SEO Platform?

August 2, 2023 by BTR

Search engine optimization plays a crucial role in driving organic traffic to websites.

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