TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside … Read more
Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global … Read more
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally, all manual CPC bidding for newly created native campaigns will be … Read more
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning … Read more
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TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to … Read more
There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s SERP features continue to evolve, it’s important to understand each update and how they impact your SEO efforts. So if you’re a digital marketer or … Read more
Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow advertisers to directly compare their Snapchat results to other … Read more
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential … Read more
Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways to set up campaigns, an update to hotel center subaccounts and RSA reporting updates. Here is a short version of what Microsoft announced: … Read more
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