LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential … Read more
In today’s hyper-competitive business world, ensuring the continuous and efficient operation of critical machinery and equipment is paramount. Traditional maintenance strategies, based on scheduled inspections or reactive fixes, often fall short in preventing costly downtime and equipment failures. This is where Predictive Maintenance, powered by Artificial Intelligence (AI) and Machine Learning (ML), comes into play. … Read more
Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key to doing this? Predictive AI. It might sound futuristic, but using predictive analytics in business is nothing new. Just ask Henry Ford, who used data … Read more
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, … Read more
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