Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. The … Read more
Today, we’re going to talk about a topic that doesn’t get a lot of ****: the idea of low to no-volume keywords. What are they, should you use them, why or why not? As I was perusing a Twitter thread recently (I know, but I don’t want to call it “X”), I marveled at how … Read more
What Is SEO Potential? SEO potential is a measure of how much organic (unpaid) traffic a website could drive from search results. Two key factors that influence your website’s SEO potential are: Competition: How difficult it may be for your site to rank well in search results based on the number and quality of other … Read more
The popular JavaScript library jQuery simplifies DOM manipulation with powerful traversal methods. Web developers need to traverse the DOM tree to interact with HTML components. This blog covers jQuery’s DOM traversal using simple examples to teach navigation techniques. Understanding the DOM Tree: Let’s define the DOM tree before learning jQuery’s tree traversal techniques. It’s the … Read more
SEO professionals start their careers in so many different and unconventional ways. Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. … Read more
Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key to doing this? Predictive AI. It might sound futuristic, but using predictive analytics in business is nothing new. Just ask Henry Ford, who used data … Read more
1. Precise Data Fetching: One of the standout features of GraphQL is its ability to offer precise data fetching. Instead of being restricted to fixed endpoints, clients can create queries that specify the exact fields they require. This eliminates the problem of over-fetching, where unnecessary data is retrieved, and under-fetching, where additional requests are needed … Read more
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your audience and stay ahead despite these changes? Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools? … Read more
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