Local SEO success: How to track rankings, conversions, calls

Local SEO success: How to track rankings, conversions, calls

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and … Read more

Ahrefs again calls out Semrush for ‘unethical practices’

Ahrefs again calls out Semrush for ‘unethical practices’

Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. The saga continues. That would actually be seven additional edits. Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko, Ahrefs called out Semrush … Read more

Use AI to turn your calls into a competitive advantage

Use AI to turn your calls into a competitive advantage

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. … Read more

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a *** yoga class in Orlando, Fl. Shortly after his passing, fans were shocked to see the father of three described as “useless” … Read more

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