Navigating the complex world of SEO reporting can often feel overwhelming. With a myriad of metrics available, it’s crucial to pinpoint which ones truly matter to your strategy.
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How to Track Keywords: The Ultimate Guide
Keyword tracking involves monitoring and measuring the performance of specific keywords or phrases. It helps you understand how well your website ranks for those keywords, how often the keywords are searched on average, and more. If you’re not tracking keywords, you’re missing an opportunity to measure whether your website has online visibility for topics that … Read more
Keyword Performance: What It Is and How to Track It
What Is Keyword Performance? Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals. This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both your search ads and organic content perform can help you evaluate your success. This article discusses five ways … Read more
8 SEO KPIs to Track for Measuring Organic Traffic Growth » Rank Math
Are you beginning to learn about search engine optimization (SEO) but finding it too complex? Although SEO can appear confusing, you can determine what is working and what needs to be changed to increase traffic by examining specific key measures known as KPIs (Key Performance Indicators). But which SEO KPIs should you monitor to determine … Read more
Link Building Metrics: How to Measure and Track Success
Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more
Content Performance: 19 Metrics to Track Your Results
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What Is Content Performance? Content performance refers to measuring the impact your published content makes on your target audience as well as your business. Marketers measure the performance of their content through different sets of metrics that we’ll go over shortly. And the purpose is to gain insights into how aligned your content is with … Read more
Google Analytics 4 Users: What They Are & How to Track Them
Google Analytics 4 (GA4) is the newest version of Google’s analytics platform. It helps you measure things like your website’s traffic, user behavior, and conversions. Users in Google Analytics are one of the main metrics the platform focuses on. Let’s look at how users are defined, user tracking features, and how you can use this … Read more
How To Track The ROI Of Content On A Page
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
The Top 24 Website Metrics to Track in 2024
Running a website without tracking its performance is like flying a plane without a navigation system. You won’t know if you’re headed in the right direction. Or where you should course-correct. The right set of website metrics provides consistent feedback on what’s working and what isn’t. So you can adapt. And hit your marketing goals. … Read more
Top Google Analytics SEO Reports to Track & Boost Performance
Why Are Google Analytics SEO Reports Important? Google Analytics (GA4) is a comprehensive web analytics tool that helps you monitor website performance, content engagement, and traffic trends. The tool collects user engagement data and then makes the data available for analysis in over 20 reports. While not a purpose-built platform for organic search, GA4 has … Read more
