Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]

Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]

What Is Content Monitoring? Content monitoring involves assessing how well your articles, landing pages, social media posts, and other content performs. And observing your competitors’ performance to gain insights that can improve your efforts. For instance, if your blog posts consistently show high bounce rates or low engagement, that may mean your content doesn’t align … Read more

How to Track Keywords: The Ultimate Guide

How to Track Keywords: The Ultimate Guide

Keyword tracking involves monitoring and measuring the performance of specific keywords or phrases. It helps you understand how well your website ranks for those keywords, how often the keywords are searched on average, and more. If you’re not tracking keywords, you’re missing an opportunity to measure whether your website has online visibility for topics that … Read more

Keyword Performance: What It Is and How to Track It

Keyword Performance: What It Is and How to Track It

What Is Keyword Performance? Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals. This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both your search ads and organic content perform can help you evaluate your success.  This article discusses five ways … Read more

8 SEO KPIs to Track for Measuring Organic Traffic Growth » Rank Math

8 SEO KPIs to Track for Measuring Organic Traffic Growth » Rank Math

Are you beginning to learn about search engine optimization (SEO) but finding it too complex? Although SEO can appear confusing, you can determine what is working and what needs to be changed to increase traffic by examining specific key measures known as KPIs (Key Performance Indicators). But which SEO KPIs should you monitor to determine … Read more

Link Building Metrics: How to Measure and Track Success

Link Building Metrics: How to Measure and Track Success

Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more

Content Performance: 19 Metrics to Track Your Results

Content Performance: 19 Metrics to Track Your Results

​​​What Is Content Performance? Content performance refers to measuring the impact your published content makes on your target audience as well as your business.  Marketers measure the performance of their content through different sets of metrics that we’ll go over shortly. And the purpose is to gain insights into how aligned your content is with … Read more

How To Track The ROI Of Content On A Page

How To Track The ROI Of Content On A Page

Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more

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