Are you unsure about potential SEO returns for your business? Or maybe you need help justifying your SEO budget to stakeholders. Either way, it’s important to understand SEO return on investment (ROI). Below, we’ll show you how to measure the ROI of SEO. Step by step. But first, let’s cover some basics. What Is the … Read more
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100 … Read more
What Are Content Analysis Tools? Content analysis tools help you identify opportunities to improve content in various ways. Some tools focus on SEO performance, while others focus on other useful feedback like grammatical errors or readability. Some can do both. But the fundamental purpose is to help you improve content. The 10 Best Content Analysis … Read more
In the world of digital marketing, effective budgeting for ads is central to driving business growth. With an estimated 3.3 billion active users, Facebook provides a vast platform for businesses to reach potential customers. However, without judicious budgeting, you could end up spending more and gaining less, which undermines the effectiveness of your campaigns. Investing … Read more
Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of … Read more
Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Advertising is the biggest source of Snap’s revenue – and the company cautioned the ad market remains volatile, pointing to the impact of war in the … Read more
The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and … Read more
Content is a vital part of most marketing strategies. But without the right tools, trying to create compelling, effective content can feel like a slow and frustrating game. One that eats into time and money better spent on more efficient strategies. In this article, you’ll learn about the best content marketing solutions for creating an … Read more
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning … Read more
421
229
714
826
543