Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more
Webinar with Owain Lloyd-Williams – Guide to Enterprise SEO: How to Get Buy-In from Stakeholders, Collaborate Effectively, and Measure Success Source link
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key … Read more
![How To Measure Customer Acquisition Cost [with Examples]](https://seranking.com/blog/wp-content/uploads/2023/11/1200x630-5.png)
Blog / SE Ranking News / Customer Acquisition Cost (CAC): How To Calculate and Reduce Doing regular marketing activities can be a major expense for any company. It’s not just the cost of paid activities, but also day-to-day expenses like operational costs and using marketing tools. But how can you be sure that you’re using … Read more
Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of … Read more
What Is Organic CTR? The number of people who click on a link in search engine results pages (SERPs) represents the organic click-through rate (CTR). This metric is expressed as a percentage. For example, say there are 100 searches for “blueberry pie.” A link to your site shows up every time in the results. Your … Read more
Igor GorbenkoDigital Marketing Expert This method can only help you to estimate competitors who have the same stock of goods, and it just gives you rough results. If that’s so, you’re probably thinking, what use does this method have in the first place? Well, I suppose you won’t mind finding out some data about your … Read more
Blog / SEO Strategy / How to Measure SEO ROI and Share It to Your Team and Clients Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see how SEO impacts your business, it’s important … Read more
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. You … Read more
If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and … Read more
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