As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. You … Read more
If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and … Read more
September 30, 2014 | Posted by Rank Ranger Question: “What’s the easiest way for us to measure keyword rank performance over the course of our online marketing and SEO efforts for the sites that we manage?” Answer: Simple, use Rank Ranger’s Overall Ranking Performance report! Measuring Overall Rank Performance On Monday … Read more
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. … Read more
Looking to measure brand awareness but feeling intimidated? Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness? Brand awareness is how familiar people/an audience are with a brand. The challenge is that awareness is a broad concept and … Read more
Video marketing is quickly becoming one of the most effective ways of reaching out to customers and creating brand visibility in the online space, especially for small businesses. According to statistics, 85% of businesses are already using video marketing and 88% of these are reporting positive results. In addition, video marketing campaigns are shared on … Read more
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more
Organic search is an extremely lucrative marketing channel responsible for 53 percent of trackable website traffic. Source link
What Is Keyword Difficulty? Keyword difficulty is a metric that measures how hard it would be to rank in Google’s top 10 organic (unpaid) results for a specific keyword. It’s expressed as a percentage from 0 to 100—the higher the score, the more difficult it is to rank for that keyword. In this article we’ll … Read more
SEO is the process of improving your site to rank highly on Google and other search engines. To get more traffic from people searching for topics related to your business. But not just any traffic. Quality traffic. People who want what you offer. But SEO isn’t a set-it-and-forget-it thing. You need to track your progress. … Read more
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