Optimizing for INP, the new Core Web Vitals metric

Optimizing for INP, the new Core Web Vitals metric

Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user experience.  This article explains what INP is, why it has replaced FID, how to check your site’s INP score, and various techniques to … Read more

Google Search Console Adds INP Metric In Core Web Vitals Report

Google Search Console Adds INP Metric In Core Web Vitals Report

Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report. As of March 12, INP replaced First Input Delay (FID) as a Core Web Vital, signaling a shift in how Google evaluates user experience. … Read more

Google On Traffic Metric & SEO

Google On Traffic Metric & SEO

Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with other possibly more important goals. Traffic As A Measure Of Success? One of the most misinformed things that search marketers do is measure their success … Read more

Google’s New Core Web Vitals Metric: How To Improve Interaction To Next Paint (INP)

Google’s New Core Web Vitals Metric: How To Improve Interaction To Next Paint (INP)

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer: create high-quality content that serves your readers. In This Guide 1. What Core Web Vitals & What’s Changing? 2. What Is Interaction To Next Paint? … Read more

Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List

Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List

Moz, a pioneering figure in search and digital marketing solutions, introduced Brand Authority™, a new metric designed to gauge online brand strength, at MozCon. This analytical tool empowers companies to evaluate their competitive environment with a unique brand comparison visualization feature. Recognizing an industry shift and an unmet need to quantify brand salience, Moz’s search … Read more

Moz debuts new metric, Brand Authority, to measure brand strength

Moz debuts new metric, Brand Authority, to measure brand strength

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. … Read more

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