Microsoft Ads releases AI-powered asset recommendation for video and display ads

Microsoft Ads releases AI-powered asset recommendation for video and display ads

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive … Read more

Microsoft Advertising Launches Property Center

Microsoft Advertising Launches Property Center

Microsoft announced Property Center for Microsoft Advertising and that lodging campaigns has expanded to more advertisers. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property. Microsoft wrote, “Starting today, we are delighted to present you to Property Center, the evolution … Read more

Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, … Read more

Microsoft AI CEO: Web content is ‘freeware’

Microsoft AI CEO: Web content is ‘freeware’

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI ******. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin … Read more

Microsoft Explains Why Bing Webmaster Tools Can Show A Clickthrough Rate Over 100%

Microsoft Explains Why Bing Webmaster Tools Can Show A Clickthrough Rate Over 100%

Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your listing more than once from the same search result set. So … Read more

Microsoft Ads to allow Google conversion goal imports

Microsoft Ads to allow Google conversion goal imports

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is trying to make advertiser’s … Read more

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conversion data to your Microsoft Advertising campaigns. This email was shared by Kirk Williams who posted it … Read more

Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also announced several other announcements, which I will cover below in summary. Microsoft … Read more

Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s … Read more

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