Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal … Read more
A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing is testing not showing an ad label at all on these ads in Bing Search. Frank Sandtmann stumbled on these Bing search ads … Read more
Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-**** answers with access to real-time search information,” according to Yusuf Mehdi, Corporate Vice President and Consumer … Read more
Bing Chat’s precise mode has received a big upgrade that makes those answers a lot better. “Finished rolling out a pretty big update in our Precise mode of Bing Chat – no new features, just better answers,” Mikhail Parakhin from Microsoft announced on X. Bing Chat has three response modes, (a) precise, (b) balanced and … Read more
Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant **** of demand. Expanding their reach offsite, driving traffic to … Read more
At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a new ad format exclusive to the Bing Chat interface named compare and decide ads. As a reminder, Kya Sainsbury-Carter, the Corporate Vice President … Read more
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of … Read more
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, … Read more
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot event … Read more
Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target … Read more
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