Microsoft Advertising Network campaigns expand to Facemoji

Microsoft Advertising Network campaigns expand to Facemoji

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative … Read more

Microsoft Copilot updates: New design, image editing tools and video highlights

Microsoft Copilot updates: New design, image editing tools and video highlights

Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. New video highlights in Edge. Why we care. Microsoft’s updated Copilot homepage is designed to make navigation smoother, though it might take a bit of getting used to. Meanwhile, the … Read more

Microsoft Advertising Enhanced Conversions Expansion, Responsive Search Ads Updates & More

Microsoft Advertising Enhanced Conversions Expansion, Responsive Search Ads Updates & More

Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways to set up campaigns, an update to hotel center subaccounts and RSA reporting updates. Here is a short version of what Microsoft announced: … Read more

Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, … Read more

One year later: Little change to Microsoft Bing’s search market share

One year later: Little change to Microsoft Bing’s search market share

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing, powered by ChatGPT designed for Search, one year ago, which many believed could … Read more

Microsoft Testing New Copilot (Bing Chat) Upgrade Named Deucalion

Microsoft Testing New Copilot (Bing Chat) Upgrade Named Deucalion

Microsoft is officially testing a new version of the base model of Copilot (formerly known as Bing Chat), which they code-named Deucalion. Mikhail Parakhin from Microsoft confirmed this over the weekend, saying on X, “We are continually improving Microsoft Copilot, testing a new version of the base model in a flight.” Mikhail Parakhin said added, … Read more

Alphabet Google Ad Revenue Up 11% & Microsoft Bing Ads Revenue Up 8%

Alphabet Google Ad Revenue Up 11% & Microsoft Bing Ads Revenue Up 8%

Both Google Ads and Microsoft Advertising revenue were up this past quarter, year over year. Google ad revenue was up 11% and Microsoft Advertising revenue was up 8%. The previous earnings, Google ad revenue was up 9.5% and Microsoft ad revenue was up 10%. Either way, Google’s ad revenue of $65.52 billion trailed analyst estimates … Read more

Microsoft Search and News Advertising revenue up 8%

Microsoft Search and News Advertising revenue up 8%

Microsoft reported its strongest financial quarter to **** after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. … Read more

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