upgrading

Microsoft is upgrading native campaigns to enhanced CPC

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Microsoft is upgrading native campaigns to enhanced CPC

The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally, all manual CPC bidding for newly created native campaigns will be … Read more

Google is upgrading Vehicle Ads to Performance Max

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Google is upgrading Vehicle Ads to Performance Max

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such … Read more

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