Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increase. This was most affected overall … Read more
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally, all manual CPC bidding for newly created native campaigns will be … Read more
Google Ads (previously known as Google Adwords) is an online advertising platform where you pay to advertise your content (e.g., service offerings, products, and videos) to users within the Google Ads Network. Google Ads can be highly profitable—or they can drain your wallet. Understanding Google Ads costs can help you maximize your ad spend and … Read more
Pay-per-click (PPC) advertising on Google and Bing rely heavily on PPC keyword research. Select the right keywords to get your marketing campaigns in front of the highest number of potential customers. PPC Keyword Research: 3 Key Considerations The success of a pay-per-click (PPC) campaign depends on several factors, including the keywords used. To maximize your … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding when deprecated. Google Ads launched Shopping Enhanced CPC about 9 years ago and said “Since then we’ve launched more advanced bid strategies like … Read more
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) from October 2023. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding. Why we care. It’s important to stay up-to-**** with changes Google is implementing, especially in Q4 just before the holidays. Switching over to Manual CPC bidding … Read more
What Is Cost Per Click (CPC)? Cost per click (CPC) is a metric that measures how much an advertiser pays each time someone clicks on their ad. And it’s one of the most important metrics in online advertising. Why? Because CPC affects your return on investment (ROI). It’s a key indicator of how well your … Read more
Microsoft Advertising announced many new changes and information yesterday, including a new campaign-level change history report, new code-free conversions for Smart Campaigns accounts with Multi-platform, postponing the Enhanced CPC change, and more. (1) Change history for campaign-level conversions: Microsoft Advertising will be updating the change history report to include campaign-level conversions. This will show you … Read more
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more
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