Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? Congratulations on such an exciting move! I’ve been in your shoes and know firsthand the journey you are beginning to embark upon. This will be one of the most significant changes you will experience in … Read more
Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key … Read more
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more
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