Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the … Read more

Google Manual Actions & Penalties Are Not Just For English Sites

Google Manual Actions & Penalties Are Not Just For English Sites

Google’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in. John said on X, “Manual actions and algorithm changes are independent of the native language of the authors.” John was asked, “does Google penalize sites written by non-native English writers?” … Read more

Digital PR vs. manual link building: Adapting to the modern search landscape

Digital PR vs. manual link building: Adapting to the modern search landscape

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved … Read more

Manual Testing for Web Accessibility: Digital Accessibility Testing Fundamentals 1 of 4 / Blogs / Perficient

Manual Testing for Web Accessibility: Digital Accessibility Testing Fundamentals 1 of 4 / Blogs / Perficient

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this first installment, we’ll discuss some of the manual testing techniques for digital accessibility. Manual Testing Digital Accessibility manual testing techniques are crucial for ensuring that websites and applications are accessible to all users, including those with disabilities. While automated testing tools can help … Read more

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more

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