SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results

SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results

At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent how people discover and consume information. Upcoming upgrades include: Adjustable overviews to simplify language or provide more detail Multi-step reasoning to handle complex queries with … Read more

Google Search results without SGE jump to 65%, up from 25%

Google Search results without SGE jump to 65%, up from 25%

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced … Read more

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more

Google SGE Recommends You Drink Urine To Pass Kidney Stones Quickly

Google SGE Recommends You Drink Urine To Pass Kidney Stones Quickly

The new AI advanced version of Google Search, aka Google SGE or Search Generative Experience, provides wicked smart AI answers to your queries. And if you ask it how to pass kidney stones quickly, Google will tell you to drink at least two quarts of urine every 24 hours. I was shocked to see this … Read more

May 2024 Google Webmaster Report: Core Update, Site Reputation Abuse, SEO, SGE, Local & More

May 2024 Google Webmaster Report: Core Update, Site Reputation Abuse, SEO, SGE, Local & More

In the past month, in Google-land, we have spoken a lot about the March 2024 core update, which ended 45 days later on April 19th, a week before Google notified us it was done. This core update was painful for many, especially those who were hit by the September helpful content update. But more is … Read more

Google CEO on the evolution of Search and SGE

Google CEO on the evolution of Search and SGE

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years. Google hasn’t been … Read more

5 Important Observations about the Evolution of Google SGE in March 2024

5 Important Observations about the Evolution of Google SGE in March 2024

This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization. … Read more

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