Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user … Read more

How to remove your content from (or disable) AI Overviews

How to remove your content from (or disable) AI Overviews

Blog / SEO Industry News / Taking control: Removing your content from AI Overviews [and switching them off] Google recently announced that AI-generated Overviews (ex-SGE) went live on search results in the US. While the search engine claims that users are satisfied with the quality of these AI-generated responses, frequent complaints about the new feature’s … Read more

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google Marketing Live

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google Marketing Live

Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you … Read more

Google To Prioritize AI Overviews Ads Over Organic Search

Google To Prioritize AI Overviews Ads Over Organic Search

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.” Google: We’re Not Building A Better Search Engine The first speaker, … Read more

Sundar Pichai, Google’s CEO, On AI Overviews Killing Web, Smaller Publishers & Search Console Data

Sundar Pichai, Google’s CEO, On AI Overviews Killing Web, Smaller Publishers & Search Console Data

Nilay Patel, Editor-In-Chief of The Verge, interviewed Sundar Pichai, CEO of Google, at Google I/O, and the 40-minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/independent publishers are dying, and if we can get data in Search … Read more

Google Lens and Circle to Search gains more links, facts and AI Overviews

Google Lens and Circle to Search gains more links, facts and AI Overviews

Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information and even the new AI Overviews to the search results generated by Lens and Circle to Search. “We’ve been expanding the type of results you can get with Lens & Circle to Search,” Rajan Patel, the VP … Read more

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